Appointment journeysConfirm, rearrange, add to calendar or request directions.
RCS for business
Turn messages into conversations.
Bring branding, rich content and clear next steps into the mobile inbox—connected to the workflows, data and teams that already run your organisation.
RCS features and reach vary by device, network and market. We design an appropriate fallback route as part of the workflow.
M
Meercat ServicesVerified business
•••Today · 10:42
Your appointment is confirmed
Tuesday at 10:30
Everything is ready. Would you like directions or to add this appointment to your calendar?
Change timeContact us
Message ➤
WORKFLOW EVENTBooking confirmedMessage created automatically →
01Recognisable
A branded business identity inside the conversation.
02Visual
Images, video and rich cards make information easier to act on.
03Interactive
Suggested replies and actions help customers take the next step.
04Connected
Responses and events can flow back into operational systems.
Beyond a text notification
Make each message useful.
RCS for Business can combine text, rich media and interactive options in a single mobile conversation. Instead of asking a recipient to read a message and work out what to do next, the message can present the most useful actions there and then.
That might mean confirming an appointment, viewing delivery choices, opening a location, calling the right team or selecting an answer that moves an automated process forward.
Service updatesPresent status, supporting media and clear resolution options.
Customer supportGuide common requests and hand more complex cases to a person.
Transactional journeysConnect delivery, booking or account events to timely conversations.
Designed around your operation
We integrate the conversation—not just the channel.
Meercat works with your operational and technical teams to understand the event that starts a message, the choices a customer needs and what each response should trigger next.
1Your systemEvent or data change
→CRM, booking platform, service desk or bespoke application.
2Meercat integrationLogic and message
→Apply business rules, content, routing and fallback.
3CustomerRCS conversation
→Rich content, suggested replies and useful actions.
4Back to workflowResponse or outcome
Update the source system or route work to the right team.
How we work together
From use case to live workflow.
Every RCS implementation starts with the customer journey and the systems behind it. We collaborate with the people who understand both.
Start with a workflow discussion- 01Discover
Map triggers, audiences, decisions, operational owners and measures of success.
- 02Design
Shape the conversation, rich content, actions, exception paths and SMS fallback.
- 03Connect
Integrate with existing applications through appropriate APIs, webhooks or agreed data exchange.
- 04Test and refine
Validate behaviour across supported devices and real operating scenarios before launch.
Continuity matters
Plan the fallback from day one.
Not every recipient or device will be reachable through RCS. We design the fallback alongside the rich journey so essential information can continue through an appropriate alternative such as SMS, without losing the purpose of the communication.
Have a workflow that could work harder?
Show us how it works today. We’ll explore where RCS could make the customer experience clearer, faster and more useful.